It has a limited assortment of groceries, though this is on the rise
Saturday, 26 August 2023
Dollar General has historically had a limited grocery assortment in its stores as these products have a shorter shelf life and bring in lower margins.
However, in recent years, its been upping its role in grocery, seeing the value that these products can have in driving traffic to its stores. Because of this, it launched the DG Fresh initiative, which sought to drive costs down by bringing the distribution of frozen and refrigerated foods in-house.
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